How I Work


Greetings…

There's an authentically calm and vibrant version of yourself underneath all the noise. My job is to help you find her again.

Hi, my name is Alison and I work with women who are consumed by daily clutter — professional success, deeply capable, mom energy, caretakers, and quietly exhausted by a life that looks great on the outside but feels misaligned on the inside. Whether you're a woman who has lost the thread of why you started, someone overdue for a real upgrade, or simply someone who knows something needs to shift but can't name it yet — this is the work.

What I Bring to the Room

I'm a Certified Intuitive Transformation Life Coach, Reiki Master, and 25-year veteran of communications, organizational development, and consulting. That combination is not accidental. Every corporate communications strategy I built, every brand campaign I led, every nonprofit I supported, all of it was training for this moment.

My colleagues and mentors saw it before I did. They kept telling me: you need to be a coach. Turns out, they were right.

What I bring into every coaching relationship is twofold.

I am empathic. I feel what's happening in a room — the emotional undercurrent beneath the words people are choosing. I've spent years developing the discipline to work with that gift intentionally, filtering out what isn't mine to carry so I can bring you clear, grounded energy and honest reflection.

I am intuitive. I have a deep inner knowing about people, situations, and patterns — and I've learned to trust it. More than once, I've delivered an insight to a client and heard back: "How did you know that?" or "That's exactly what I needed to hear." I don't manufacture those moments. I listen for them.

Together, these gifts mean I don't just hear what you're saying. I hear what you're not saying. And that's usually where the real work begins.

How We Work Together

My coaching is rooted in the #SoulHappy framework, built on four pillars: Peace, Playfulness, Positivity, and Possibility. Transformation doesn't have to be heavy to be real. I'll meet you where you are and help you move toward where you actually want to go.

My methodology — ROI: Rely on Intuition — is the throughline in every session. We use your inner knowing as the compass, not someone else's blueprint for your life.

Individual and Group Sessions are designed to cut through the clutter, reconnect you to your vision, and give you practical tools to sustain what brings you happiness and prosperity. This isn't passive. It's real work. And it works.

Who I Work With

  • Women 40+ who are ready for a real shift — not a surface fix

  • Small business owners and entrepreneurs (3+ years in) who have drifted from their original vision

  • Professionals navigating transition, reinvention, or a quiet but persistent sense that there is more

  • Anyone who is done performing wellness and ready to actually feel it

A Note on My Journey

Twenty years ago I was in the best physical shape of my life. Twenty years later, I'm in the best place in my life.

That didn't happen by accident. It happened because I did the work — the same work I now invite you into. Every framework I teach, I've lived. Every tool I share, I've tested on myself first. 

Radical honesty with yourself is where it starts, and I'll model it every step of the way.

My only intention is to provide a positive, honest, and transformative experience for every person I'm fortunate enough to work with, and to keep finding new ways to replace fear with something that actually serves you.

After all, your happiness and legacy are your responsibility.

Happy Day,

P.S. - Schedule a free Connect Call Today.

Alison-14.jpg
Twenty years ago I was in the best physical shape of my life. Twenty years later I’m in the best place in my life.
— Alison Schuh Hawsey